Image Air Charter Identity

About This Project

2-color logo and brand pattern  |  Designed under direction of David Ervin Design.

Objective: Re-design logo for a charter flight company to better reflect the corporate and luxury flight services they offer.

Responsibilities: Design two concepts—one modernizing their current logo and a second with an all new design. The current brand colors needed to remain. The second concept was chosen. It included a new feather icon, unique wordmark, and brand pattern for use on pillow fabrics, stationary, and marketing collateral. A logo toolkit was the end deliverable that included a variety of logo lock-ups, and file formats for a successful execution in all mediums.